Always on
Directory Listing
Get found without paying to exist.
Freeforever
- Live public listing
- Name, photo, site, and contact details
- Category + neighborhood tagging
- Reviewed verification pathway
For business owners
Put your business around the way.
List free in the directory. Get discovered by people already looking for you. Step into paid placements when you want more weight behind your name.
Free to list
Reviewed in 1–3 business days
Partner visibility from $250/mo
What this is
If we say buy Black, we need to know where Black is.
Around The Way is the public-facing business directory and partner platform powered by Kin+. Free listings for the map. Optional paid visibility across Around The Way's own placements — never inside Kin+ editorial coverage.
Editorial firewall
Around The Way is the commerce and business-visibility platform powered by Kin+. Sponsorship or advertising support helps fund business discovery, community commerce, and local economic visibility. It does not purchase Kin+ editorial coverage, influence newsroom decisions, or protect any person, business, institution, or sponsor from accountability reporting.
Directory
Searchable, shareable, free to browse.
Partner tiers
Paid visibility across Around The Way's own placements with clear caps and clear pricing.
Trust signals
Review, verification, and a stronger presentation layer so real businesses look as real as they are.
Visibility tiers
Start free. Step into the spotlight when you want more reach.
The free listing gets you on the map. Paid tiers push you in front of the people already using the map — through featured slots, neighborhood placement, and Around The Way's own social spotlights.
Partner tier
Community Partner
Steady visibility with enough weight to be seen.
$250/ month
- Everything in FREE
- Featured directory placement (rotating)
- Category-level placement priority
- Around The Way social spotlight (1×/month)
How it works
No mystery. No agency fog. Just four clean moves.
This section is direct on purpose. You should know what you do, what we do, and how quickly the platform moves before you ever commit.
01
Pick your tier
~5 minutes
What you do
- Scan the rate card
- Pick free listing or paid visibility
- Decide how hard you want to push
What we do
- — Show the specs up front
- — Keep monthly caps tight so placement still means something
02
Sign up & verify
1 business day
What you do
- Create your account
- Tell us about the business
- Share proof if verification applies
What we do
- — Review the business details
- — Confirm fit for Around The Way
- — Prep your listing to publish cleanly
03
Upload your creative
~15 minutes
What you do
- Add your photo, logo, CTA, and link
- Choose where you want attention to land
What we do
- — Check against the spec
- — Flag anything weak or off-format before it goes live
04
Approval & go live
1–3 business days
What you do
- Watch your dashboard
- Track views, clicks, and delivery once approved
What we do
- — Approve the creative
- — Publish your listing or launch your rotation across Around The Way placements
Waitlist
If the tier is full, get in line early.
We keep caps on paid placements so the attention stays real. Drop your details and we'll reach out when the next slot opens.
FAQ
Questions, answered straight.
Who should use this?
Black-owned businesses in or around Central Ohio, plus the people trying to find and support them with less friction.
Do I have to pay to show up?
No. The directory listing is free. Paid tiers are for businesses that want extra visibility across Around The Way's own placements — featured slots, neighborhood placement, and social spotlights. We don't sell placement inside Kin+ editorial.
How fast do submissions go live?
Most listings are reviewed in one to three business days. If we need more info, we reach out first.
What does a paid tier actually change?
It moves your business from simply being present to being actively surfaced through banners, spotlights, and partner-weighted placements.
Does paying make me Verified?
No. Verified means we confirmed Black ownership and operating details. Payment never changes your trust status on the map.